Who says every website has to have a header, three columns and a footer? This site reminded me this evening that a website that knows what it's for and has crisp, compelling copy can work with even just one column.
http://ycombinator.com/index.html
August 12th, 2008 / Trackback@Thomas: I read it as: “I have a Blackberry and an Expedition. My wife wants botox and thinks Oprah is a great spiritual leader. Can you give me money so I can afford the credit-based facade that is my life?”June 2nd, 2008 / Trackback
A path is a line that goes from a starting point A to an accomplishment B. Each customer who comes to the site doesn’t care about the overall structure. They care about getting from A to B. That’s a path. Where are your golf shoes? That’s a path. Does my cell phone support international calling? That’s a path. Collect all the paths you can think of in a pile, pull out the 8 paths that 80% of your visitors come looking for, and that’s your home page.
In his laudable attempts to bring Starbucks back to its roots, Howard Schultz unveiled a new Starbucks logo yesterday. Except the new logo is not very new at all - it is a ever so slightly retouched version of the logo the company used from 1971 to 1987, in all it's dark brown glory.
Schultz is definitely a master at getting positive PR buzz, and this is no exception. This news was all over the blogosphere this morning, not to mention the local Seattle news.
As a former Starbucks employee, I'm happy that they seem to start recognizing what made their brand special in the first place and that they're returning to it. I just can't wait for Starbucks to to start installing the Clover's in their stores. Shoot, I may even start going there again more regularly if they follow with free wifi.
April 9th, 2008 / Trackback